Medicom Digital Has Sold Its HRA Business Line to Eruptr
December 2022
Tamarack Partners advised Medicom Digital on the sale of its health risk assessment (HRA) business line, Medicom Health, to Eruptr, a portfolio company of H.I.G. Growth Partners. Terms of the deal were not disclosed.
Medicom Digital’s HRA business provides health risk assessment and patient engagement solutions to aid consumer awareness of disease risk and assist patients in finding appropriate and necessary health care provider expertise. Medicom offers a full suite of assessments that are customizable and seamlessly integrate into care providers’ technology and marketing efforts. Founded in 2000 in Minneapolis, MN, Medicom is the market leader in online HRAs and has been implemented by hundreds of influential hospital systems across the U.S.
Eruptr, based in Lakewood Ranch, FL, is a leading provider of ROI-focused digital marketing patient engagement and customer acquisition solutions for hospitals and healthcare systems. Eruptr maintains direct customer relationships with blue-chip health systems including Johns Hopkins, UNC Healthcare, Methodist, and Inova Health System and serves a client base of over 70 systems representing over 200 hospitals.
H.I.G. Growth Partners is the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global alternative investment firm with over $45 billion of equity capital under management. H.I.G. Growth seeks to make both majority and minority investments in strong, growth-oriented businesses located throughout North America, Europe and Latin America. H.I.G. Growth considers investments across all industries but focuses on certain high-growth sectors where it has extensive in-house expertise such as technology, healthcare, internet and media, consumer products and technology-enabled financial and business services.
Tamarack Partners provides M&A advisory services to owners of lower middle market companies. For more information on this transaction or to speak with one of our transactional advisors about your business, Contact Us.
